Last edited by Meziran
Friday, May 8, 2020 | History

2 edition of Perspectives in consumer behavior. found in the catalog.

Perspectives in consumer behavior.

Harold H. Kassarjian

Perspectives in consumer behavior.

by Harold H. Kassarjian

  • 258 Want to read
  • 18 Currently reading

Published by Scott, Foresman in [Glenview, Ill.] .
Written in English

    Subjects:
  • Consumer behavior,
  • Motivation research (Marketing) -- Addresses, essays, lectures

  • Edition Notes

    Bibliography: p. [527]-558.

    Statement[Editors: Harold H. Kassarjian [and] Thomas S. Robertson.
    ContributionsRobertson, Thomas S., joint comp.
    Classifications
    LC ClassificationsHF5415.3 .K3
    The Physical Object
    Pagination568 p.
    Number of Pages568
    ID Numbers
    Open LibraryOL5616585M
    LC Control Number68024962

    Global Consumer Behavior. Editor(s): Chantal Ammi; The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new. Marketing implications of consumer behaviour Study of consumer behaviour modelling An Overview Consumer behaviour is comparatively a new field of study which evolved just after the Second World War. The sellers market has disappeared and buyers market has come up. This led to paradigm shift of the manufacturer‘s attention from product to File Size: 2MB.

    behaviour theory and that an Internet perspective on consumer behaviour, and more specifically consumer decision-making, will be provided in Chapter 4. AN OVERVIEW OF CONSUMER BEHAVIOUR This section focuses on the consumer behaviour field of study and will explore the origin of a consumer focus in marketing. ISBN: OCLC Number: Description: xvi, pages: illustrations ; 24 cm: Contents: pt. I. Foundations Introduction: The development of consumer research in Europe --Consumer behaviour: An overview of current approaches and issues / Christian Pinson and Alain Jolibert Theories and models of consumer behaviour --New brands and the existing market.

    PERSPECTIVES ON CONSUMER BEHAVIOR Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g. whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement. Consumer behaviour: global and Southern African perspectives (Book, ) [] Your list has reached the maximum number of items. Please create a new list with a new name; move some items to a new or existing list; or delete some items. Your request to send this item has been completed.


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Perspectives in consumer behavior by Harold H. Kassarjian Download PDF EPUB FB2

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